I am neither Nostradamus nor am I a gypsy with a crystal ball but this is what I foresee; a year down the line blogger.com will either cease to exist or metamorphosise; into a paid only avatar and both the outcomes as I predict; are bleak for the blogosphere.

Granted, I am not renown for my powers of clairvoyance yet I still paint this picture of doom with certainty and I do this on account of my understanding of economics. At present I don’t see a valid revenue model when it comes to blogger.com. I don’t see any sources of income for a service of this magnitude to sustain it in the long run. Yes, Blogger.com has Google Inc. as its sugar daddy and maybe Google Inc. might tout blogger.com as a ‘loss leader’ but I am highly sceptical of this practice in the long run.

Blogger at present is not supported by adwords or any other forms of advertisement to rake in the moolah; it also does not offer a premium paid only service so the inflow of funds is minimal or non existent. In the coming months blogger will have to find ways to break even and the only options available are to either put up intrusive ads or offer a paid premium service. There is no such thing as a free lunch and hence I am quite certain that blogger.com will too shift towards a paid premium service. Now a word of advice to all the ignoble populace using blogger is to back up all your old posts onto your computer so that in the event blogger goes bust or paid you will have an archive of your old posts which you can then migrate to any other service.

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